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PRESS RELEASE: Basin Sports and Santa Cruz Bicycles End 10 Year Partnership

After a 10-year partnership Basin Sports and Santa Cruz Bicycles Part Ways

 

After a 10 year partnership, Basin Sports and Santa Cruz Bikes have made the mutual decision to part ways and end the sale of their bikes. We feel Santa Cruz makes great bikes but found our differences in business practices no longer align.

Basin Sports is a small family run shop that got its start in the ski industry. Since its humble roots, the Basin has grown and expanded its services into the bike community. Over the years we have created our business out of pocket, never sought outside partners or investors and stayed true to our small shop roots.

This has limited our ability to expand at a rate that was satisfactory towards Santa Cruz’s bottom line. We also expect a certain level of support from our vendors and have seen a slow decline in support from Santa Cruz as they push to be a major corporate giant in the bike industry.

We are fans of Santa Cruz bikes and are disappointed to see this partnership come to an end. With that, we will still provide support for our current Santa Cruz customers. We do not want anyone to feel alienated by this decision and will still service, maintain and warranty parts as needed.

We will also be bringing in a few new brands for the 2019 season. And we expect to offer a few Demo Days with Specialized, Devinci, and our new Partner Brand as well as more attentive support for the 2019 season- and an increase in engagement with the local Killington cycling community.

 

Thank you from all of us at The Basin

#thriveoutside.

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Basin Sports

Basin Sports