NOW
Now is focused on creating innovative, relevant technologies for today’s snowboarders. We are a rider-owned company, dedicated to improving snowboarding through our products and our beliefs. Founded in 2010 by former professional and member of the notorious Wildcats crew, JF Pelchat realized that the mechanics and function of the binding hadn’t change since their introduction. Poise by wanting to improve the bindings function, he then proceed to his garage and design a new binding concept that forever change the landscape of binding technology. For NOW, it’s always been about going against the grain by changing the blueprint of binding design, and creating a product that will take riders on a pedal-to-the-metal journey. By breaking down snowboarding’s past conventional binding designs and charging a new path, NOW has created an unconventional product—an unparalleled and revolutionary binding lineup that just keeps on giving. What you can expect from NOW bindings is an effortless and responsive ride, a reduction in foot fatigue, balls-to-the-wall performance, customization, and overall ride comfort.
Showing all 9 results
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NOW NX-Gen Snowboard Bindings 2021 – Junior’s
$159.95 Quick ViewSelect options -
NOW Vetta Snowboard Bindings 2021 – Women’s
$219.95 Quick ViewSelect options -
NOW Brigada Snowboard Bindings 2021 – Women’s
$249.95 Quick ViewSelect options -
NOW Conda Snowboard Bindings 2021 – Women’s
$299.95 Quick ViewSelect options -
NOW Brigade Snowboard Bindings 2021
$249.95 Quick ViewSelect options -
NOW Pilot Snowboard Bindings 2021
$299.95 Quick ViewSelect options -
NOW Select Pro Snowboard Bindings 2021
$329.95 Quick ViewSelect options -
NOW Drive Snowboard Bindings 2021
$369.95 Quick ViewSelect options -
NOW O-Drive Snowboard Bindings 2021
$569.95 Quick ViewSelect options
Showing all 9 results