Smith

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Originating from Sun Valley, Idaho, Smith Optics was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith Optics is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Taking 50 years of heritage to inform the next 50 years of innovation, SMITH is dedicated to making products that authentically empower thrill seekers and modern explorers in snow, bike, fish, surf, peak performance outdoor adventure and more. From sand to snow, SMITH continues to blend clean style into products tuned for thrilling experiences, while maintaining an inclusive and vibrant personality. To us it is ALL about friends on powder days. The experience is everything. Here’s to one hell of a good time for the next 50 years.

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