SIZE GUIDE
Women's Outerwear
|
XS
|
31.5"-32.5"
|
23.5"-24.5"
|
34"-34.5"
|
32"
|
|
S
|
33"-34"
|
25"-26"
|
35.5"-36.5"
|
32"
|
|
M
|
34.5"-35.5"
|
26.5"-27.5"
|
37"-38"
|
32"
|
|
L
|
36.5"-37"
|
28"-29"
|
38.5"-39.5"
|
33"
|
|
XL
|
37.5"-39"
|
30"-31"
|
40"-41"
|
33"
|
ABOUT ROXY
When Quiksilver decided to start a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed.
But great ideas always take some guts. And the company saw the untapped women's surf market as a huge opportunity. Turns out they were right.
Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered, with sales of over $1 million. 1992 saw continued expansion of the brand with a new denim line and key snowwear pieces. The fact that Roxy was a women's line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed.
The new millennium has brought an exciting and eclectic evolution of Roxy, with a full line of snowboards introduced in 2003, produced in partnership with industry innovator Mervin Manufacturing; Luna Bay, a Roxy Girl Series, seven young adult fiction novels also released in 2003; a new toddlers' line in stores Spring of 2005; a soon-to-be-debuted fragrance line; and the imminent arrival of Roxy Ski, a line of skis and boots produced in partnership with Rossignol's Dynastar brand.
As Roxy's snow product line has expanded, so have its sponsorship efforts. The Roxy Chicken Jams, a series of all-girls pro snowboarding events, debuted in 2004 in Innsbruck, Austria and Park City, Utah. Roxy's pro snow team is bigger and bigger too, with recent world-class additions Torah Bright, Alexis Waite and Amber Stackhouse.
